Makola.com is an African startup company with the goal of being a one-stop shopping destination for African products. As students in school, we found it very difficult to find basic African products online. We later discovered that this was most likely because most of the local African markets are run by our mothers and aunts and other first generation immigrants who may not be as tech savvy as the current generation. Makola.com seeks to bridge that divide.
In addition to the retail storefronts that we host on our platform, we also work directly with thousands of farmers and their representatives to expand the market for African commodities. Our goal is to bridge the divide between the farmer and the consumer or end user so that the value chain can be improved and made more efficient. This way, consumers get relatively cheaper products while the farmers have an opportunity to earn more by having a bigger customer base and less intermediaries to deal with.
We seek to combine our collective talents and harness the power of technology to produce a viable African business that ultimately makes an impact on the continent as a whole. As such, we work with many partners, both local African markets and producers in Africa, to create an online market for Africa. We believe this will help grow businesses, create jobs and enhance economic conditions.